Interview: Beatrice Eli

Hi Beatrice, how’s it going?

I'm excellent thank you!

Are you still hopping between Sweden and London? Where are you situated now?

I live in Stockholm, the London trips are usually pretty short but very intense.

Does it ever turn into a bit of a headache?

Nooo, I love traveling.

You recently asked your followers on Twitter whether they preferred melody or lyrics. What’s more important to you?

I think you need to have a good melody for people to even listen to the song. So in that sense I guess the melody's more important but to me, the lyrics are extremely crucial. It doesn't have to be advance rhyme structures or posh words (although that's always nice haha) but I want to be told something real and I like when writers take the time to say it in a different way.

’The Conqueror’s’ been doing extremely well. Did you expect such a reception?

Yeah I guess it's gotten a good reception from a lot of the blogs, that's very nice! I really didn't know what to expect since I haven't put anything out there before but I'm really happy so many seem to like it.

It sent the internet crazy at the start of this year. Are you going to make 2012 a big year for yourself?

That's the plan.

The lyrics concern love and loss. Are these personal experiences or are you drawing from other people’s experiences?

It's both really, mostly from my own but I also "borrow" experiences from people around me.

The Drake mash up of ‘The Conqueror’s’ quite good too. Why’d do you choose Drake?

Thank you. Think there's a lot of amazing beats on the Take Care album, I love ‘T-Minus’ and 40's production on ‘Underground Kings’ and I felt it had the right atmosphere to fit with The Conqueror.

What do you think of the Starkey remix?

I love Starkey's remix, I love Starkey end. He made my sweet little song into a gangsta tune, who wouldn't love that?

People have been placing you next to Lykke Li, Robyn and Bjork. Are you tired of this? If not, are you setting yourself a goal of becoming as big as them or are you going at your own pace?

I think that's extremely flattering, I love what they're doing. You can tell they're the force behind their sound and expression and I can definitely relate to that. Of course I want to have a successful career but I'm not trying to walk in someone else's footsteps, I got my own way to go.

Finally, what’s next for you?

I'm just finishing my EP and at the same time working on my debut album.