The Hit Ups - 66Sexy / Unforgivable (preview tracks)
With the new album on the horizon, these generous blokes from the South West have given us not one but two preview tracks to whet the appetite and give us something to hold on to whilst we wait- and somehow we feel it’ll be worth it!
Released Oct 27th, 2010 / By Clementine Lloyd

If 'Unforgivable' hints at this darker underside, '66Sexy' comes right out and says it loud. Eking into a soft melodious intro, you are thrown into the chaos of a riff Rage Against The Machine would be proud of, and the Lyrics “Yeah girl you might love him so, but after tonight you’re never going homeâ€, upping the ante with a raging chorus, before settling up with a soft, velvety declaration of devotion with “I’ll settle for no port in the storm but yours. I’ll set these flares alight and wage my warsâ€. The Hit Ups eloquently create an energetic and fluid confidence within this track, proving their ability to delicately arrange and tailor each song before offering it up to their fans. Not only do the lyrics manage to infer an insight into the darker sides of the psyche, but the hefty bass and guitar riffs set it off beautifully, mimicking the lyrical rise and fall with a tight drum beat forming a brittle backbone throughout.
It speaks volumes that The Hit Ups music seems to be created to compliment the darkness. Play these songs before you hit the town, and be prepared to be humming the odd bar, or belting out a choice line throughout the night. The gathering sense of energy generated from these tunes combined with a dark resonating beat is a tough feat, but nevertheless magnificently managed by these four lads from Bristol. 'Unforgivable' and '66Sexy' are available now here.
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