Video: Aimée Steven Releases Visuals For New Single Don’t Forget It

Acclaimed Liverpool indie rock singer returns with new single and lockdown inspired video

Posted on Apr 8th, 2021 in News, Aimée Steven, Jacaranda Records
Aimée Steven Heading into Spring, Liverpool indie rock singer Aimée Steven returns with sparkling new single Don’t Forget It, available here.

The fifth single from the Walton-born songwriter, the song switches between dreamy verses led by Radiohead-style arpeggios and edgier, defiant choruses. Working remotely from their home studios, the track was written and recorded remotely alongside regular collaborator Jon Withnall.

Aimée said of the track, “Don’t Forget It is a song that reminds us of our worth in and out of love, and asks others to see that too. Self-doubt and anxiety linger under the surface but love must always prevail. After the global pandemic brought us a whole year of anxiety I wanted to remind everyone how much they are worthy of love and of life.”

Adding to Aimée’s stockpile of memorable videos, the lockdown inspired clip that accompanies Don’t Forget It was conceived and shot by the singer. Filmed in a minimal number of shots, the song lyrics initially appear on screen Karaoke-style before the chorus sees them being sent as messages via mobile.

As a nod to the singer's influnces, Easter Eggs in the video include vinyl copies of Crosby, Stills & Nash's classic eponymous debut LP and Arctic Monkeys' space opus Tranquility Base Hotel & Casino

Don’t Forget It is out now through Jacaranda Records